Friday, June 1, 2012

Station Avenue's CJ DiRoma: Identify All Resources, Promote With Style & Plan Effectively

Entertainment, fashion shows, gala balls, tournaments, auctions - all play a key role when brainstorming what theme and direction a non-profit fundraising event should deploy.

It is important for non-profit organizations to, early in the planning process, identify and utilize all resources, resource recruitment campaigns, promotional outreach opportunities, signature event theme and all available opportunities for event branding and marketing."

Deciding what type of fundraiser to organize is more complex than selecting casino night over karaoke extravaganza. Early preparation, selection of unique entertainment and effective event branding - and promotion - all factor greatly in creating a popular fundraising event that is both memorable and profitable.

Profitable fundraisers are the result of creative brainstorming, intense preparation, full utilization of all available contacts and resources and effective event branding and marketing. With non-profit event planning, organizing ideas and deployment goals early in the process is critical - six-months is too short a time to plan a successful event.

CJ DiRoma
President
Station Avenue Productions
www.stationave.com

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