THE CHALLENGE:
Cove Haven Entertainment Resorts - a beautiful three-resort venue
showcasing Paradise Stream Resort, Pocono Palace Resort and Cove Haven
resort in the scenic Pocono Mountains Region of Pennsylvania - realized
its entertainment and event initiative were no longer hitting the right
notes.
Targeting a younger demographic, while retaining an
entertainment loyalty to longtime guests, Cove Haven knew in order to
increase guest bookings, enhance the attractiveness of weekend getaway
stays and rejuvenate the entertainment images of the iconic Pocono venue
a change was in order.
The executive team of Cove Haven
Entertainment Resorts knew what they needed to do - improve
entertainment, recharge and rethink entertaining and creative new event
experiences and promote diverse celebrities with the star power to
attract new guests.
Cove Haven understood the importance of its
new entertainment mandate - all Cove Haven needed was an entertainment
management and event production firm willing to listen to its needs,
deliver the right entertainment and energize the three-resorts vacation
and getaway venues with a new enthusiasm for music, comedy and fun.
The
world-famous, all-inclusive resorts - home to the seven-foot-tall
Champagne Glass Whirlpool Bath-for-Two - feature over 600 luxurious
suites, are part of Starwood Hotels & Resorts Worldwide hospitality
brands, which include Sheraton, Westin, W, Four Points, Le Meridien, St.
Regis and The Luxury Collection. Cove Haven Entertainment Resorts had
the location, reputation and luxurious amenities.
Now, all Cove
Haven Entertainment Resorts needed to do was turn up the volume on its
entertainment and event coordination and management performance. Not as
easy as a dip in a whirlpool...but far from impossible.
THE SOLUTION:
Cove Haven Entertainment Resorts turned to Station Avenue Productions
of New Jersey to provide leadership in areas of entertainment
coordination and creative event management. Station Avenue Productions, a
division of The asterism* Group, produces events and coordinates
entertainment opportunities for leading venues, non-profit
organizations, corporate entities and community organizations throughout
the United States, with a targeted focus on New Jersey, Pennsylvania,
Delaware, New York, Maryland, Virginia, West Virginia and California.
Led by entertainment industry veteran
CJ DiRoma,
Station Avenue Productions is a leading entertainment industry event
production firm, producing memorable entertainment experiences that
achieve success in all key areas of event production - entertainment
coordination, creative branding and marketing, fulfillment of event
goals and objectives, audience enjoyment, as well as public and media
relations outreach and support.
"Our primary objective in
selecting a Talent Buyer was to build our brand identity as a premiere
entertainment destination. We were looking for someone that understood
our guest and booked the best possible entertainment for us. Station
Avenue has more than delivered," explains
Eric Lansberry, Senior Marketing Coordinator, Cove Haven Entertainment Resorts.
Cove Haven, Lansberry reports, is very happy with the performance of Station Avenue Productions.
"From
entertainment selection and contract negotiations to the supporting
public relations efforts and show production, I couldn’t be happier
having CJ DiRoma and her team on our side," Lansberry shares. "Station
Avenue has not only tremendously improved our show nights by bringing
fresh, new, creative ideas and strategies to the table, they have also
generated a new audience for us - which is paramount for a couples-only
destination."
Within six months of working with Cove Haven
Entertainment Resorts during 2012, Station Avenue Productions boosted
the entertainment experience and led the Pocono venue brilliantly on the
path to promoting singers, comedians, magicians, celebrity chefs and a
wide range of entertainers who appeal to a broader, and more youthful,
demographic.
With step-by-step event coordination and
entertainment management, Station Avenue Productions provided Cove Haven
Entertainment Resort with the behind-the-scenes, as well as extensive
on-site, management, support and event production services necessary to
elevate Cove Haven's entertainment stature - recruiting new entertainers
and new guests to each of Cove Haven's three glorious resorts.
Within
the first six to nine months of contracting Station Avenue Productions,
entertainers including Howie Mandel, Billy Gardell, Celebrity Chef
Brian Duffy, The Charlie Daniels Band, Orlando Jones, Boyz II Men,
R&B vocalist Mya and many, many more diverse, talented and
high-energy artists and entertainers took center stage at Cove Haven
Entertainment Resorts.
Under the expert coordination of Station
Avenue Productions - and all for the betterment of the "new" and more
youthful energy of Cove Haven Entertainment Resorts - Cove Haven
executive leadership realized the benefits of a recharged and robust
entertainment campaign.
"Station Avenue brings an energy and
enthusiasm to the table and an attention to detail that can’t be
matched," Lansberry reports. "I look forward to many years of
partnership."
FOR MORE INFORMATION ABOUT STATION AVENUE
PRODUCTIONS, VISIT WWW.STATIONAVE.COM OR WWW.ASTERISMGROUP.COM. ON
FACEBOOK, LIKE STATION AVENUE PRODUCTIONS.
